a magazine exploring the money, magic and misfits of San Francisco's shadow economy.

MISSION (IS) GOLD

San Francisco’s Mission neighborhood sits at the epicenter of a 21st-century tech gold rush. But in the shadows of Silicon Valley, a different class of entrepreneurs, artists, and free-thinkers struggles to survive and thrive on the streets. MISSION GOLD is an editorial collaboration and excavation into this world of alternative art and value.

The first three issues of the series — MONEY, MAGIC and MISFITS — present a holistic view of the street, its undiscovered gems and untold stories, in an era of rampant gentrification and income inequality that leaves many behind.

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QUOTES (DO NOT DELETE)

" every man and woman is a star. there is no god but us. i understand. i am awake. i prefer to die violently. not afraid. on my feet. not in bed. love is the law. "

- The 24th Street Shaman

"on any given any day in San Francisco there are at least 100 to 200 apartments in little black bags. tonight, the treasure hunt starts. I wanna live stream it.”

“He ain’t from hell exactly. More like purgatory. His tongue is lollygagging out cause he’s been pushing a rock up a slope for about a thousand years and still ain’t had a drink."

- New Orleans Necronomicon

sold out

ISSUE 001: MONEY

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ISSUE 002: MAGIC

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ISSUE 003: MISFITS

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What goes down, must come up.
Mission Street.

Deserted streets save for a silk dressing gown and a thousand yard stare.

Ran into this gentlewoman and her epic ginger ponytail on my run down Folsom today and had to capture it for eternity.

Empty office space, reclaimed by the president of Mission Street.

Me and me lovely lady. She thinks Beast Mode is going to make a difference but niners are coming up 24 carat gold at Century Link tonight.
@meghanauld
@49ers

Digging in the archive and this sweet lady with Christmas ham sized fists always makes me smile.

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Help organize and create permanent solutions to homelessness while protecting the human rights of those forced to remain on the streets by clicking here.