Founded in 2016, Mission Gold is non-profit publication illuminating the commerce, creativity, and courage of the often overlooked street residents of San Francisco. The first three issues of the series — MONEY, MAGIC and MISFITS — present a holistic view of the street, its undiscovered gems and untold stories, in an era of rampant gentrification and income inequality that leaves many behind.
Critical to Mission Gold’s mission is its distribution model: the issues are distributed along with the Coalition on Homelessness’ Street Sheet, an entrepreneurial initiative empowering homeless men and women to earn money by selling the weekly periodical. Mission Gold’s vendors become de facto stockists, and retain 100% of the profits.
Profits from commercial sales of Mission Gold are donated The Coalition on Homelessness, helping organize and create permanent solutions to homelessness, while working to protect the human rights of those forced to remain on the streets.
It is our hope that in the process, unrecognized entrepreneurs, artists and free thinkers can share their work with the city’s vibrant community and contribute to a greater cultural conversation.
Mission Gold is urgently seeking funding for ISSUE 003. Any benevolent organizations who’d like to help out please contact us here.
Nick Marzano is the photographer, writer, and founder of Mission Gold. Originally from Australia, Nick moved to the Mission neighborhood of San Francisco in 2013, and has archived his neighborhood’s happenings and collaborated with its characters ever since. As a Creative Director, Nick aims to challenge Silicon Valley’s assumptions about entrepreneurship, and posit ways to involve the city’s community across all income brackets in the boom to achieve a more symbiotic urban landscape.
You can see Nick’s portfolio at nickmarzano.com
Based in Portland, Brazilian Pedro Sanguiné is Mission Gold’s art director and design-demon in chief. You can check more of his work at pedrosanguine.com.
Get Mission Gold
Issue 002 - MAGIC: Mayan Talismans, Tropical Storms & Alien Archaeology is available for online purchase here, through San Francisco Street Sheet vendors and in-store at Needles & Pens bookshop 1773 Valencia Street.
Read the Opening Article
Want to take the deep dive? Read ISSUE 001’s original epic here and dig into the full 24 karat motherlode mined from the Mission District over the past three years.